Abhijat Bharadwaj, who led Creativeland Asia as chief creative officer, has been appointed by Dentsu Creative as chief creative officer.

Bharadwaj started his career at Leo Burnett and went on to work across McCann Erickson, Contract Advertising, Black Pencil and Star India.

Previously as CCO of Creativeland Asia, he led teams on brands like Netflix, Swiggy, AM/NS, Pizza Hut and Godrej, with proven success in pitching and winning accounts across offices, adding to campaigns for Star Sports, Netflix, Swiggy, Hotstar, Mercedes Benz, McDonald's, to name a few. Recently, Netflix Campaign titled 'Netflix for all' was instrumental in increasing India's Netflix subscriber base by a significant margin.

As an executive producer at Star India, he headed advertising for premium and emerging sports. 

Read More: <a href="https://www.storyboard18.com/advertising/dentsu-creative-bags-the-integrated-creative-mandate-of-popeyes-24805.htm">Dentsu Creative bags the integrated creative mandate of Popeyes</a>

Dentsu Creative appoints Abhijat Bharadwaj as chief creative officer

Previously, Abhijat Bharadwaj was the chief creative officer of Creativeland Asia.

IPL and elections combined could result in 20-30 percent higher Adex quarter-on-quarter: IPG Mediabrands' Hema Malik

Amazon Q1 Results: Revenue from advertising services hit $11.8 billion in the first quarter

Tata Motors registered total sales of 77,521 units in April 2024

BSC's Dear Prachi ad: ASCI's Manisha Kapoor says brands' misteps in moment marketing giving advertising a bad name

CTV is a pivotal frontier for advertisers today: Max Life Insurance's CMO Rahul Talwar

Maruti Suzuki starts pre-bookings for new Swift; Marketing head Partho Banerjee says it's an "iconic brand"

Representational image via Unsplash

Zee-Sony merger saga ends: Timeline of the failed merger

Why are Indian brands advertising in NYC's Times Square?

What Herman Melville’s Moby-Dick teaches us about leadership

Advertising is in the position where tobacco was: IPG's Arun Kumar 

Biz Moves: Interactive Avenues, Verve Media, Foxymoron and Grapes

There is an opportunity for building a better agency, not just a different one: Manja's Prajato Guha

Late-night office visits to layoff plans: What's ZEEL's Chairman Emeritus Subhash Chandra's role?

Leading auto battery brand Amaron's creative business on pitch: Exclusive

Maushumi Chakravarty assumes charge as director general of Akashvani News

"No controversies, just all clean like their soaps," says Harsh Goenka on Godrej family's pact to split the conglomerate

Piyush Pandey

Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar

Credibility of news and platforms are as important as monetisation challenges: Anurag Thakur

HUL: Meet the leaders who have emerged from "The CEO Factory"

Punit Goenka addresses Zee employees; ensures no layoffs due to failed merger

Disney's strategic sale to Viacom18 set to boost market share to 40 percent

The Leader's Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

The marketing industry plays a dynamic role in influencing consumer behaviour and fostering economic growth. After the grand success of the first two editions of Storyboard18 Visionaries, held in Gurugram and Bengaluru, the program is now gearing up to be in the city of marketing and creative excellence, Mumbai. 


The third edition of Visionaries to be held on Friday, April 26th will witness some of the biggest names in brand marketing come together to celebrate the brilliance of marketing mavens.


Read More: <a href="https://www.storyboard18.com/brand-makers/sustainability-at-heart-and-purpose-defines-the-path-diageos-hina-nagarajan-24779.htm">Sustainability at heart and purpose defines the path: Diageo India's Hina Nagarajan</a> 


Storyboard18 Visionaries celebrates luminaries from the world of brands and marketing who have disrupted and revolutionised the way we approach media and advertising. The Visionaries is a one of its kind platform that presents opportunities for the sharpest minds in the business to convene, celebrate excellence and exchange ideas that power growth. It is a night of gala celebration shaping the future of marketing in India.


The city chapters of Visionaries aim to bring together meaningful conversations, spotlighting path-breaking achievements and future gazing strategies.


Read More: <a href="https://www.storyboard18.com/brand-makers/storyboard18-visionaries-britannias-varun-berry-shares-leadership-lessons-24840.htm">Storyboard18 Visionaries: Britannia's Varun Berry shares leadership lessons</a> 


The Mumbai event promises to be an evening to remember, with the coming together of iconic leaders and new-age marketers. The event will feature a keynote address by Bharat Puri, CEO, Pidilite Industries and a special address by Santosh Iyer, MD and CEO, Mercedes-Benz India Pvt Ltd. The evening will spotlight leading marketers from a wide-range of brands including HDFC Bank, P&G, Mercedes, Hindustan Unilever, Visa, L'Oreal, Mondelez, Spotify, UltraTech and Mahindra Group, among others. It will also feature engaging conversations with Nishant Kalra, Country Vice President, Salesforce, and MVS Murthy, CMO, Federal Bank, among others. The Visionaries programme for CXOs and executives brings a ringside view into ways of shaping consumer behaviour.


Read More: <a href="https://www.storyboard18.com/quantum-brief/storyboard18-visionaries-bengaluru-chapter-blockbuster-celebration-of-marketing-brilliance-24771.htm">Storyboard18 Visionaries - Bengaluru chapter: Blockbuster celebration of marketing brilliance</a> 


The Visionaries programme for CXOs and executives provides unparalleled insights of how the best and brightest function in complex times. So, meet us at the point where cutting-edge ideas and visionary leaders who are changing our approach to media, marketing and advertising, converge to power transformation.


Read More: <a href="https://www.storyboard18.com/the-visionaries">The Visionaries</a>

Storyboard18 Visionaries Mumbai Edition is here!: Join the celebration of marketing mavens

The Derma Co., an active ingredient backed skincare brand from Honasa Consumer Limited, marked a milestone of achieving an annual revenue rate of INR 500 crore. "This achievement underscores Honasa Consumers’ capabilities to craft and scale new brands with strategic innovations, delivering exceptional skincare solutions to consumers across India," Honasa Consumer said in a statement. The milestone demonstrate the strength of the brand's on-trend, data-based innovation strategy, the company stated. 

Its focus on leveraging data for product innovation and responding swiftly to emerging trends continues to be a cornerstone of the strategy, the company added. 

Commenting on this milestone, Varun Alagh, Co-Founder, Chairman and Chief Executive Officer of Honasa Consumer Limited, says “The Derma Co.'s remarkable achievement of INR 500 crore annual run rate is a strong testament to our strategic brand-building approach at Honasa Consumer Limited. Our success is an output of in-depth consumer study of the evolving consumer demands and being able to innovate swiftly to deliver differentiated propositions to our consumers. This focus on excellence has helped us set new benchmarks across the active ingredient-based skincare segment. At Honasa, we are committed to continue our quest towards fueling our innovations and offer brands that serve the evolving consumer demands.”

Last month, Honasa Consumer Limited, the parent of Mamaearth, also launched ‘Staze’, a colour cosmetic line in a bid to enter the segment currently dominated by the likes of L'Oreal, Lakme, Sugar. “Staze is poised to carve its niche with a distinct emphasis on performance and innovation. We firmly believe that Gen Z consumers, who are seeking value and innovation, and Staze is uniquely positioned to meet and exceed their expectations", said Ghazal Alagh, Chief Innovation Officer, Honasa Consumer Ltd.

Varun Alagh added, “Honasa has always been at the forefront of innovation and being the pioneers in the BPC industry, we recognised a vital opportunity to address the burgeoning demand for innovative yet accessible colour cosmetics. And with the colour cosmetics segment boasting a remarkable CAGR of 12 percent and a substantial size of Rs 15,000 crore, it became evident that there was a gap in the market. These factors paved the way for Staze…”



Mamaearth-maker Honasa Consumer's second brand, The Derma Co., enters the Rs 500 crore ARR club

For Nidhi Mehta, director - finance, GOZOOP Group, Chief Financial Officers’ role extends beyond traditional finance boundaries. They are responsible for the finance and accounting professionals who perform operational functions and services in a strategic advisory role to the CEO and the rest of the C-suite peers. 


In a conversation with Storyboard18, she added, “A CFO's role commands a lot of respect in the ad agency as they advise other department heads, assist them in maximising revenues and controlling expenses without sacrificing customer needs and the agency's reputation.”


Edited Excerpts


Tell us about your career trajectory and journey. Where and how you started and what got you here.


I am a chartered accountant by profession. Post my three-year article ship, this is my first corporate job at GOZOOP Group. Years back I had not heard of GOZOOP but there was definitely a vibe when I entered the office for an interview. 


Digital Marketing was a thriving industry then and the core management at GOZOOP was impressive. The job profile offered was perfect and hence, there were no second thoughts. It's been years since that decision and since then there has been no looking back. 


What led you to join the advertising agency ecosystem in finance? What were your initial impressions and thoughts of the ad agency business? 


Advertising is always an exciting industry. In this new emerging era, where there is a wave of entrepreneurship and brand building, marketing today plays the most pivotal role for any new business start-up. Digital marketing helps thousands of new business entrepreneurs push boundaries and drive impact. 


How has the role of a CFO in an ad agency changed over the years? What does the job entail today? Where have you seen the biggest changes in what the role and function mean to the business? 


The CFO's role is extending beyond traditional finance boundaries and an increasing number of finance leaders view it as a pathway to the CEO position. The modern CFO is aspirational. 


Once mere observers in the boardroom, they are now crafting long-term strategies that ensure organisational stability. They are integral members of the top executive team, possessing a profound understanding of the company's vision. 


How do other departments and functions in the agency view the role of the CFO and the finance function? 


A CFO's and finance team's role in an ad agency is viewed as the most challenging role as they oversee the company's financial activities. This includes being responsible for the finance and accounting professionals who perform operational functions and services in a strategic advisory role to the CEO and the rest of the C-suite peers. 


A CFO's role commands a lot of respect in the ad agency as they advise other department heads, assist them in maximising revenues and controlling expenses without sacrificing customer needs and the agency's reputation.


How has the agency business model evolved? What have been the key changes and disruptions according to you and the impact of these shifts on the ad agency business model? 


Advertising agencies have evolved by leaps and bounds. It began with a simple printed ad in a newspaper and evolved into radio and television, commercials, billboards and digital advertising in the modern era. Advertising techniques have also become more sophisticated, incorporating psychology and consumer behaviour studies to create persuasive and effective campaigns.

 
Agencies are facing threats from all places. Is the business model future-ready? 


It is definitely future-ready as today the focus has shifted from the product to address consumer needs. With the emergence of new technologies and data-driven approaches, agencies can remain indispensable by tapping into this potential. 


However, with the pace of changes happening across the industry, agencies that do not develop a framework and plan for modernising their operational model that's inclusive of AI and technology will likely encounter increased challenges with both client and talent retention. 


From your observation, do you see any gender inequality or disparity in the finance function across levels? Agency leadership has traditionally been male dominated and advertising was seen as a boys club. Does that hold true for finance as well and the CFOs in advertising?


Not at all. The finance department at GOZOOP was and is always driven by women leadership. As far as the industry is concerned, there are several factors that lead to one's leadership goal.


What are the steps ad agencies must take to advance CFOs' role in advertising?


Agencies should enhance better communication between CFOs and other departmental heads. Regular meetings between them are needed to negotiate and discuss expenses and budgets that are aligned to the company's goals. 


A CFO should be made an integral part of all important decision-making of the agency as finance and marketers think and behave very differently. A combination of their brainstorming where marketers are driven by creativity and finance is driven by numbers and budgets could lead to some amazing outcomes for both the client and the agency.


What according to you are the biggest threats facing the advertising agency business today?

In-housing and talent retention are two of the biggest pressures that agencies face today. The threat remains that a brand will bring certain functions in-house, leaving agencies without that business. Brands are in-house because they believe they can do better work in a cheaper, faster and more transparent way. The other big issue is around both recruitment and retention of talent. There has always been volatility for agencies around talent. 


What are the trends you are currently witnessing in advertising, and what is the role of a CFO in such a scenario?


The rapid emergence of AI and the increasing role of technology within business operations is the current trend. CFOs should follow a test-and-learn approach where with their ability they are ready to take a smart risk and foresee how certain trends will impact their business. 


They should encourage the team to begin taking steps now to experiment with AI, explore how technology can drive operational value for the business, and help them understand how internal talent is spending their time and how to maximise their value for the business. 


Read More: <a href="https://www.storyboard18.com/brand-makers/managing-your-mind-at-work-and-beyond-isnt-easy-it-takes-a-lot-of-maturity-and-wisdom-says-bajaj-autos-deepika-warrier-16913.htm">Managing your mind at work and beyond isn't easy; it takes a lot of maturity and wisdom, says Bajaj Auto’s Deepika Warrier</a>

CFOs breaking boundaries, crafting long-term strategies for organisational stability: Nidhi Mehta, GOZOOP Group

Anupam Mittal, the founder and CEO of People Group and Shaadi.com, and a prominent investor on Shark Tank India, is widely recognized for his strategic investments in renowned startups and unicorn companies such as Ola Cabs, BigBasket, Druva, among others. Mittal is also one of the leading voices to take on big tech firms like Google and Meta, slamming them for their "unfair" monopolistic practices in markets like India. 

On April 9, Meta "arbitrarily" disabled his company's account, prompting Mittal to call out the Mark Zuckerberg-led company on social media. Mittal also tagged Meta's India operations' head Sandhya Devanathan in the post. 

A frustrated Mittal said, "So, shockingly our Meta account was arbitrarily disabled this morning with nobody in the know or able to help, even at our scale. This is the dysfunction of Big Tech & monopolies, something hashtag#cci must take note of. Sandhya Devanathan" 

Netizens chimed in with sympathies and suggestions. Relating to Mittal's frustration users said Meta is "only sale no support" while some urged Mittal to assemble all the Sharks and create their own Made-in-India social media platform like X (formerly Twitter) and Facebook. 

When Mittal took on Google 

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies. Among the most prominent voices that spoke out against Google's practices, was Anupam Mittal. 

“Today is a dark day for India Internet,” Mittal said as he came out hitting hard against Google’s action of delisting Indian apps. 

Mittal wrote on X, “Google has delisted major apps from its app store even though legal hearings are underway @CCI_India & @indSupremeCourt Their false narratives & audacity show they have little regard for India. Make no mistake - this is the new Digital East India Co and this #Lagaan must be stopped! Pls RT and #SaveOurStartups”.

<a href="https://www.storyboard18.com/brand-marketing/anupam-mittal-asks-is-google-evil-as-the-battle-between-google-and-indian-app-developers-rages-on-25363.htm">Read more: Anupam Mittal asks, "Is Google evil?", as the battle between Google and Indian app developers rages on</a>

<a href="https://www.storyboard18.com/brand-marketing/interactive-avenues-anupam-mittals-first-investment-as-an-angel-investor-25997.htm">Read more: Interactive Avenues: Anupam Mittal’s first investment as an angel investor</a>

Angry Mittal?: Anupam Mittal "shocked" after Meta disables his company's account

DTDC Express Ltd., a leading express logistics provider in India has elevated Abhishek Chakraborty as its Chief Executive Officer. In his new role, Chakraborty will continue to propel DTDC forward, solidifying its position as a front-runner in the logistics industry with the aim to drive substantial growth and innovation for the company.

Chakraborty said: “Encapsulating our direction of “Building a NextGen DTDC for GenNext DTDCians”,... together we will continue to foster a culture of shared success and excellence.”

Before assuming the role of CEO, Chakraborty led DTDC as Executive Director for 15 years. He played a pivotal role in establishing a strategic partnership between DTDC and Geopost (owned by La Poste). He also spearheaded the DTDC and Amarex partnership and introduced many initiatives like launching the MyDTDC app and introducing DTDCShipAssure™, DTDC’s 100 percent money-back guarantee service that enabled the company to achieve new heights. His strategic leadership expanded the company’s network to 16,000+ partners, serving 96 percent of India’s population and the larger South Asian diaspora globally.

DTDC operates India’s largest physically accessible express logistics Network and has over 16,000+ exclusive channel partners that contribute to its sales and service capabilities.

DTDC Express promotes Abhishek Chakraborty to the CEO position

MakeMyTrip has achieved a significant milestone in its two-decade-long journey by becoming accessible worldwide, the company said in an announcement this week. 

MakeMyTrip has now expanded its reach to over 150 countries, including major travel markets such as the UK, Germany, Japan, Italy, France, and others, besides the US and the UAE. 

“The rigorous standards of compliance and commitment to data protection we have in place for our Indian business helped us transition smoothly towards stringent international compliances,” said Rajesh Magow, co-founder and chief executive officer of MakeMyTrip.

“We are indebted to the trust and affection that we have received from Indian travelers for over two decades and continue to hold ourselves to higher standards and standard operating procedures (SOPs) on a regular basis. Our decision to make MakeMyTrip accessible globally is a result of this very goal – testing our processes against rigorous protocols across the world to enable our travelers to book or modify their travel purchases on the platform without any roadblocks wherever they are geographically,” he said.

MakeMyTrip said the platform has also ensured compliance with various international regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), to accomplish this expansion.

Magow added, “Our global accessibility will help us reach the vast Indian diaspora. Importantly, this expansion will enable us to cater to a broader audience, fostering increased inbound travel to India. Our extensive coverage, offering accommodations in more than 2,000 cities, will assist international tourists in discovering the hidden gems of India.”




MakeMyTrip CEO on expansion in 150 countries: Global accessibility will help MMT reach Indian diaspora

When Storyboard18 asked Maruti Suzuki's Shashank Srivastava what interests him outside of work, he said, "My hobby is chess, and I make it a point to keep up with the latest trends in the game." He told us, "It not only helps me focus on something other than work, but also, chess is a great game which involves a lot of planning. It involves a lot of discipline." Discipline and planning are what he seems to have perfected at Maruti Suzuki India, a firm known for its meticulous planning and emphasis on discipline given the brand's Japanese lineage and influence. 

 
On March 27, the auto major elevated Shashank Srivastava from the position of Head – Marketing and Sales to ‘Member Executive Committee’. In many ways, it's an end of an era in the marketing world, as Srivastava moves on from his current role and into an advisory one as part of a core leadership group. 


Read More: <a href="https://www.storyboard18.com/watch-listen/media-dialogues-with-storyboard18-maintaining-continuity-in-change-maruti-suzuki-mindshare-drive-ahead-19528.htm">Media Dialogues with Storyboard18: Maintaining continuity In change, Maruti-Suzuki & Mindshare drive ahead</a>


A Maruti lifer, Srivastava is a leading figure in the Indian business and marketing world, having led the country's top carmaker as its sales and marketing boss for several years. Srivastava started his career at the automotive company in 1989. It was his first job after graduating from Indian Institute of Management, Ahmedabad (IIM-A). Holding a bachelor's degree in telecommunication and electronics engineering from National Institute of Technology (NIT), Bhopal, he joined IIM-A in 1987. Despite having offers from the Asian Paints and Larsen & Toubro (L&T), Srivastava was very clear that his path lay in the automotive industry and with Maruti Suzuki. 


Read More: <a href="https://www.storyboard18.com/brand-makers/maruti-suzukis-shashank-srivastava-it-is-crucial-to-celebrate-achievements-to-foster-a-positive-work-environment-15928.htm">Maruti Suzuki’s Shashank Srivastava: It is crucial to celebrate achievements to foster a positive work environment</a> 


Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times. He emphasised empowering his team members through collaboration and communication. “My intention is to help others succeed and become leaders in their own right. True leadership is, therefore, not about being in charge but inspiring and guiding others to achieve their full potential,” he said. It is about creating a culture of continuous learning and development; “When we invest in our colleagues’ growth and development, we develop better leaders and build a more substantial organisation.” 


In a previous conversation with Storyboard18, when asked about a work and life hack he swears by, Srivastava had said,"Time boxing is a very powerful productive technique. What you do is you schedule specific blocks of time for different tasks. That's something which optimises efficiency. For a life hack, I would say, practice gratitude. It significantly improves one's overall well-being. If one is grateful for what you have, big or small, it helps you appreciate the good things, and makes you feel better." 


Read More: <a href="https://www.storyboard18.com/brand-makers/marutis-shashank-srivastava-on-why-indians-no-longer-need-to-kick-tyres-or-smell-leather-to-buy-cars-4932.htm">Maruti’s Shashank Srivastava on why Indians no longer need to kick tyres or smell leather to buy cars</a>

Maruti's former marketing boss Shashank Srivastava keeps this quote in his diary

Gangu Ramsay, cinematographer, filmmaker, and one of the seven Ramsay Brothers has passed away at the age of 83. Ramsay was known for producing horror films like ‘Purani Haveli’ and ‘Tehkhana’. 


In the 1970s and 1980s, Ramsay Brothers—originally known as Ramsinghani—began to make a string of B-grade films in the horror genre. The films, which highlighted vampires, werewolves, zombies, etc became popular for showcasing a mix of horror and erotica.


Gangu had also worked in television, with shows such as "The Zee Horror Show", "Saturday Suspense", "X Zone" and "Nagin" to his credit, as stated by a CNBC-TV18 report.


Some of his other films that he produced include Veerana, Bandh Darwaza, Do Gaz Zameen Ke Neeche.


In the book ‘In A Cult of Their Own: Bollywood Beyond Box Office’, writer Amborish Roychoudhury explained how each and every aspect of filmmaking was handled by the Ramsay brothers, highlighted an ET report.


Kumar penned scripts, Kiran composed sounds, Gangu was the cameraman, Keshu assisted with cinematography, and Arjun took care of post-production and editing. Direction was handled by Tulsi and Shyam, the report further stated.


Read More: <a href="https://www.storyboard18.com/brand-makers/unacademys-former-cmo-karan-shroff-joins-lightfury-games-as-ceo-28509.htm">Unacademy’s former CMO Karan Shroff sets up LightFury Games</a>

Gangu Ramsay, one of the seven Ramsay Brothers passes away at 83

Sanjay Nayar, a well-known name in the global financial markets and Founder and Chairman, Sorin Investment Fund, has taken over as President of the Associated Chambers of Commerce and Industry of India (ASSOCHAM). Nayar is married to Nykaa's CEO and founder Falguni Nayar.
 
Nayar brings an experience of four decades in global financial and capital markets, including 25 years at Citi and nearly 14 at KKR, before retiring last year. He established KKR India operations in 2009 after leaving Citigroup. At KKR, Sanjay led investments of around USD 14 Billion in Private Equity, Real Estate, Infrastructure, and Credit with Private equity being the largest at approximately USD 10 billion valuation. He has worked across senior leadership positions in Citigroup for 25 years in India, UK, and USA. He served as the CEO of Citigroup's Indian and South Asian operations and was a member of Citigroup’s Global Management Committee and Asia Executive Operating Committee.

He serves as a Non-Executive Director at the new-age E-commerce company NYKAA founded by him and his wife Falguni Nayar. He was recently appointed as a non-official member of the Board of Trade, Government of India, representing the private sector, and is a member of the National Startup Advisory Council. He is also a member of the Board of the US-India Strategic Partnership Forum (USISPF), the Governing Board of the Indian School of Business (ISB), a member of the Advisory Board of Habitat for Humanity, Chairman of Grameen Impact Investments India (GIII); and Founder – Board Member of Centre for Social and Economic Progress (CSEP).


Nayar said, "It is indeed a great honor for me to be elected as the President of ASSOCHAM, the apex institution with a history of over 100 years in its service to the Nation. During my Presidency, my ASSOCHAM colleagues and I will work closely with the government on the visionary goal of our Hon'ble Prime Minister Shri Narendra Modi for India to become a developed nation with a multi-fold increase in the country's per capita income and continuation of bold economic growth. I look forward to supporting the efforts being made by the industry to achieve the country’s sustainability goals." 


"India remains a bright spot in the global economy and we must leverage this position further. Given the recent success of Startup Mahakumbh led by ASSOCHAM, I look forward to catalyzing the startup culture backed by private and public savings”, he said.


“ASSOCHAM would continue to play a pro-active role in the endeavour of nation building. Aligned with its four growth pillars, I look forward to furthering efforts to facilitate the MSME segment, through improved financing and digitization. The Chamber would remain an active partner of the government in the policy formulations for inclusive growth with a sense of social responsibility", said Nayar.

 

Sanjay Nayar takes over as ASSOCHAM President

Billionaire Elon Musk told his his almost 180 million followers on X (known as Twitter in the pre-Musk era) that he’s off to a new job at Disney.

The Tesla and X owner wrote: “Excited to join Disney as their Chief DEI Officer. Can’t wait to work with Bob Iger & Kathleen Kennedy to make their content MORE woke!

“Even the linguini.”

The April Fool's Day joke doubled up as a jab at Disney chief Bob Iger. 

Musk and Iger have been feuding since Disney joined 200 major advertisers including IBM and Apple to leave X in November 2023 after Musk's endorsement of an antisemitic post. 

“The association with that position, Elon Musk and X was not necessarily a positive one for us,” Iger later said at an event.

<a href="https://www.storyboard18.com/quantum-brief/elon-musks-x-facing-an-exodus-of-employees-18392.htm">Read more: Elon Musk's X facing an exodus of employees</a>

In December 2023, during an interview at The New York Times’ DealBook summit, Musk said that the advertisers who had boycotted the platform could go to hell. “Don’t advertise,” he said before hitting out at Iger specifically. “If someone is going to try to blackmail me with advertising? Blackmail me with money? Go f*** yourself. Go f*** yourself, is that clear? Hey, Bob, if you’re in the audience. That’s how I feel, don’t advertise.” 

A week later, he took to X to say that Iger should be “fired immediately” and that “Walt Disney is turning in his grave over what Bob has done to his company.”

<a href="https://www.storyboard18.com/how-it-works/elon-musk-sues-microsoft-backed-openai-and-sam-altman-under-claims-of-breach-of-contract-25117.htm">Read more: Elon Musk sues Microsoft-backed OpenAI and Sam Altman under claims of breach of contract</a>

Musk has also openly criticized Diversity, Equity and Inclusion (DEI) policies at major companies like Disney. Musk has previously slammed DEI policies as ‘institutionalised racism and sexism’. Earlier this year, he said he would help actor Gina Carano fight her lawsuit against Disney after she was fired from her role in “The Mandalorian” due to controversial social media posts about the Holocaust, the pandemic and trans rights. 

However, Musk's 2024 April Fool's Day post appears to have been recycled from one shared by podcaster Konstantin Kisin. A few minutes before Musk made his joke, Kisin had written: "As of today, I am resigning from TRIGGERnometry. The opportunity to join the BBC as Chief Diversity Officer is an opportunity I simply couldn't turn down." 

Musk replied to Kisin's joke with a single crying-with-laughter emoji.

Fool's Day: Elon Musk says he’s joining Disney to make it more 'woke', in a "recycled" joke

Girish Mathrubootham, who led Freshworks, a cloud based software-as-a-service company as the chief executive officer, has been transitioned to the position of executive chairman.

Dennis Woodside, who is the president, at Freshworks, succeeds Mathrubootham as the CEO.

Mathrubootham highlighted, "After spending almost 14 years since founding Freshworks as a tiny startup in Chennai to scaling it to be a global SaaS player and the first Indian SaaS company to list on the Nasdaq, I’m excited to announce that I’m stepping into a new role as Executive Chairman of Freshworks. Dennis Woodside, our President, will be our new CEO. Congratulations to Dennis today on his new role as CEO and President of Freshworks."

He added, "Going forward I will be spending more time on product vision and AI strategy, and I look forward to spending additional time with our product teams in India and customers globally."

Woodside stated, "Today I’m honored to step into the role of CEO at Freshworks. What Girish has created is truly special and I’m excited to build on what he started 14 years ago. Thank you, Girish, for your partnership and friendship over the last 18 months. We stand before extraordinary opportunities and have the right foundation to make them possible - a winning combination of our focus on delighting customers and our product innovation."

Mathrubootham started his career at HCL Cisco ODC, and went on to work across eFORCE, AdventNet and Zoho Corporation.


Freshworks appoints its CEO Girish Mathrubootham as executive chairman

Havas India elevates Nikhil Guha to the designation of executive creative director. Previously, he held the position of a group creative director.

As the ECD, Guha's skills range from managing creative teams, advertising, copywriting, brand strategy, creative direction, creative strategy, creative writing, integrated marketing, leadership, management and social media integration.

He started his career at Grey Group as a copywriter and went on to work across Tree Design, Havas Worldwide, Contract India, Publicis, and McCann Worldgroup.

As the creative director at McCann, Guha worked on Nescafe, Zomato, Nestle Nangrow, Wild Stone, Invest India.

Read More: <a href="https://www.storyboard18.com/brand-makers/infinity-advertising-services-appoints-satyendra-mallik-as-ceo-30331.htm">Infinity Advertising Services appoints Satyendra Mallik as CEO</a>

Havas India elevates Nikhil Guha as executive creative director

KVS Manian, who was elevated in a top management rejig at Kotak Mahindra Bank in January, has resigned. "...please note that Mr. Krishnan Venkat Subramanian (“Mr. KVS Manian”), ceases to be the Whole-time Director designated Joint Managing Director, with immediate effect on account of his resignation considered, noted and accepted the above," read the exchange filing from the bank on April 30.

Manian, who had been with the lender for almost 30 years. In his resignation letter, Manian said, "I hereby tender my resignation from the services of Kotak Mahindra Bank for pursuing other opportunities in Financial Services, that I am exploring. Consequently, I would also step down from the Board of the Bank."

His responsibilities included spearheading the growth of wholesale bank, commercial bank, private banking, asset reconstruction division and wholesale credit. He was also overseeing the institutional equities and investment banking businesses of the Group. Manian was previously whole time director - corporate, institutional & investment banking & wealth management at Kotak Mahindra Bank. 


Read More: <a href="https://www.storyboard18.com/brand-makers/federal-bank-shortlists-three-candidates-for-ceo-position-includes-kotak-mahindra-banks-manian-kvs-23355.htm">Federal Bank shortlists three candidates for CEO position; includes Kotak Mahindra Bank’s Manian KVS</a>

Kotak Mahindra Bank's joint MD KVS Manian resigns

Infinity Advertising Services, a leading integrated advertising and communication organisation, has appointed Satyendra Mallik as its new chief executive officer. Mallik is an industry veteran, with over two decades of experience and a proven track record of driving organizational growth and transformation across various sectors, stated the company.


"We are thrilled to welcome Satyendra Mallik in Infinity family," said Ajay Adlakha, managing director, Infinity. "His exceptional leadership skills, coupled with his extensive experience across various industries, make him the ideal to lead Infinity into its next phase of growth."


Previously, he has served in leadership capacities at several organisations, including Eastmen Auto & Power Ltd, Intex, Trident Group, Hero Group, and Salora, among others.


Commenting on his new role, Mallik stated, "I am filled with gratitude to assume the role of CEO at Infinity, and I am excited about the opportunity to steer such a dynamic and forward-thinking organization." He continued, "With this ambitious team, I am sure that we will realize our ambitious objectives and persist in delivering unparalleled value to our esteemed clients."


Read More: <a href="https://www.storyboard18.com/brand-makers/leo-burnett-india-appoints-anirban-roy-as-chief-strategy-officer-30274.htm">Leo Burnett India appoints Anirban Roy as chief strategy officer</a>

Infinity Advertising Services appoints Satyendra Mallik as CEO

Ankita Bharadwaj, who led The Good Glamm Group as head of marketing - Manish Malhotra Beauty, PopXO Beauty & Organic Harvest, has been promoted to the designation of director - brand and marketing.

Bharadwaj started her career with Marico, and went on to work across Reckitt and Organic Harvest.

As the senior brand manager - fabric and home care, Bharadwaj was responsible for managing a 300 crore+ portfolio P&L in the homecare segment across categories of surface, fabric & air care. She developed the new communication for Vanish’s Win in Many Indias strategy, contextualizing laundry problems to sources of business as relevant for respective geographies.

Read More: <a href="https://www.storyboard18.com/brand-makers/the-good-glamm-groups-ceo-sukhleen-aneja-to-step-down-29572.htm">The Good Glamm Group's Sukhleen Aneja to step down</a>

The Good Glamm Group elevates Ankita Bharadwaj as director - brand and marketing

BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry has appointed Pinaki Gupta as the Head brand marketing.


In his new capacity at BSH Home Appliances, Gupta will lead the charge in crafting innovative brand strategies for brands such as Bosch, Siemens, and Gaggenau. His role includes bolstering BSH's presence in the premium home appliances market in India, amplifying the brands' share of voice, and elevating their brand image to new heights.

 
Before joining BSH Home Appliances, Gupta held key positions in organizations including Kansai Nerolac Paints Limited, Mahindra & Mahindra Ltd, Lifestyle International Pvt Ltd, Arvind Ltd, and Nilkamal Ltd. 


His most recent role at Nilkamal Ltd saw him at the helm of preparing and executing strategic roadmaps for the brand across a diversified portfolio of product offerings. He spearheaded the repositioning of the Nilkamal brand and designed a new brand architecture in alignment with the brand philosophy, showcasing his strategic vision and leadership.


Commenting on his new role, Gupta said, "I am delighted to join BSH Home Appliances, a globally renowned brand known for its innovation and high quality customer centric premium home appliances. I look forward to collaborating with the talented team and leveraging my experience to further elevate the legendary brands Bosch, Siemens, and Gaggenau. Together, we will strive to enhance the brand experience for our customers and reinforce our position as leaders in the premium and luxury home appliances segment.”


Read More: <a href="https://www.storyboard18.com/brand-makers/cleartrips-aditya-agarwal-steps-down-as-cfo-akshat-mishra-to-take-over-as-head-of-business-finance-30293.htm">Cleartrip's Aditya Agarwal steps down as CFO; Akshat Mishra to take over as head of business finance</a>

BSH Home Appliances appoints Pinaki Gupta as head - brand marketing

Cleartrip announced that Aditya Agarwal will be stepping down from his role as Chief Financial Officer (CFO) owing to personal reasons. 

Agarwal’s departure comes after nine years of service at Cleartrip, wherein he was instrumental in shaping its’ financial strategy and organisational growth. 
 
Agarwal has been a central part of the Cleartrip leadership team and played a role in strategy, business planning, and execution. During his tenure, he made contributions across multiple roles, serving as CFO since 2020 and previously as Head of Corporate Strategy and M&A. He played a pivotal role during the successful merger and subsequent integration of Cleartrip into the Flipkart Group. 
 
In light of Agarwal’s departure, Cleartrip has announced that Akshat Mishra will take over as the new Head of Business Finance. With two years of experience in the Cleartrip Business Finance team and eight years within the Flipkart Group, Mishra brings understanding of both Cleartrip's operations and the broader ecosystem in which it operates.
 
 


Cleartrip's Aditya Agarwal steps down as CFO; Akshat Mishra to take over as head of business finance

Leo Burnett India, part of Publicis Groupe India has strengthened its senior leadership team with the appointment of Anirban Roy as Chief Strategy Officer. Roy will report to Amitesh Rao, CEO, Leo Burnett - South Asia. The appointment comes on the back of the agency’s unprecedented growth and success in India, stated the agency.


Rao shares, “The appointment of Anirban is a significant milestone for the agency as it brings together cohesive strategic leadership to Leo Burnett which will play a critical role in our growth ambitions. Anirban brings a wealth of experience, great leadership acumen and a tenacious commitment to excellence which will not only benefit our existing brand partners but help us drive our new business growth plans. He has a proven track record of success, and I am sure that given our diverse set of brands, partnered with his expertise, will set the bar high for the future.”


Rajdeepak Das, CCO, Publicis Groupe, South Asia & Chairman, Leo Burnett, South Asia adds further, “What sets Leo Burnett India apart is our approach to creativity – which has always been rooted in people and purpose. Anirban’s appointment reinforces our commitment to our strategic approach to creativity. I would like to welcome Anirban to the Leo Burnett family.”


Commenting on his appointment, Roy said, “Leo Burnett is a remarkable brand which has steadily built a pool of top tier talent, creative momentum and has earned a reputation for doing award winning work that moves the market. These ingredients, along with the stellar leadership team & the enviable client roster is what drew me to Leo Burnett. I am excited to see what we can do together to unlock fame and growth for the brands we serve.”



During his career he has steered brands such as Amazon, Maggi, Jio 5G, Titan, BMW, Yum Foods, Coke, Sprite, Bingo! - to name a few. His writings have been published in WARC, Economic Times & The Drum. His work has brought in awards at Effies, Cannes, AMEs and D&AD. 


Read More: <a href="https://www.storyboard18.com/brand-makers/is-mccann-worldgroups-amitesh-rao-joining-leo-burnett-india-as-its-new-chief-storyboard18-exclusive-18067.htm">Is McCann Worldgroup's Amitesh Rao joining Leo Burnett India as its new chief?: Storyboard18 Exclusive </a>

Leo Burnett India appoints Anirban Roy as chief strategy officer

Hemant Bakshi, who led Ola Cabs as chief executive officer, has reportedly resigned. The announcement comes just a few weeks after Ola Cabs initiated preliminary discussions with investment banks for an IPO, stated a Moneycontrol report. Quoting sources, the report stated that the firm is also to undertake a restructuring exercise that will affect at least 10 percent of the staff. 

Bakshi joined Ola from Unilever in January 2024. He began his career at Unilever and held various roles including his last role as vice president - Unilever marketplace and chairman - Unilever Indonesia. 

When he joined Ola, Bakshi emphasised the value of first-hand experience and even drove his car around the city at night, moonlighting as an OLA cab driver. During a media briefing on January 25, Bakshi stated that he offered the ride-hailing service at night to gain firsthand experience and better understanding of customer requirements.

Ola has also made senior level appointments recently including roping in Kartik Gupta as the CFO and Sidharth Shakdher as the CBO.

Ola Cabs' sister company, Ola Electric, has filed its draft red herring prospectus with the market regulator in December to raise around Rs 7,250 crores via an IPO, the first attempt at public listing by an Indian electric vehicle firm.

Read More: <a href="https://www.storyboard18.com/brand-makers/unilevers-hemant-bakshi-joins-ola-as-chief-executive-officer-21136.htm">Unilever’s Hemant Bakshi joins Ola as chief executive officer</a>

Hemant Bakshi, the Unilever exec who joined Ola Cabs as CEO quits after four months

Amagi announced the appointment of Richard Perkett as its Chief Product Officer (CPO). Perkett brings over 25 years of experience in product management, product marketing, engineering, and user experience (UX) to Amagi, with a proven track record of leading SaaS-centric product strategies across multiple industries.

“We are excited to welcome Richard Perkett to Amagi as our new Chief Product Officer,” said Baskar Subramanian, Co-founder & CEO of Amagi. “As Amagi enters its next phase of growth — Amagi 2.0 — Richard’s strategic vision and deep product expertise will be instrumental in shaping the future of our product offerings. His experience in building and scaling comprehensive SaaS platforms aligns perfectly with our vision of delivering unparalleled value to our customers.”

As Chief Product Officer, Perkett is set to steer Amagi’s product strategy with an acute focus that is meticulously aligned with customers' goals and priorities. His role will involve not only pinpointing their unique challenges but also deeply understanding their specific needs. Richard's strategic vision and sharp insights are crucial as Amagi aims to develop targeted solutions that effectively address these challenges and aid in its customers' success. His leadership is expected to greatly enhance the company’s capacity to tailor offerings in ways that truly resonate with and benefit customers, ensuring Amagi’s products are indispensable tools for their progress.

Richard Perkett, Chief Product Officer at Amagi said, “I’m incredibly excited to join Amagi at such a pivotal time in the company’s journey. The opportunity to lead a talented product organization and contribute to shaping Amagi 2.0 is truly inspiring. I am confident that by fostering a strong product culture, we will be able to deliver even greater value to our customers and achieve remarkable growth.”

 

Dentsu Creative appoints Abhijat Bharadwaj as chief creative officer

Previously, Abhijat Bharadwaj was the chief creative officer of Creativeland Asia.

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