Jungle Ventures appoints Amrit Raj as Partner & CMO

Jungle Ventures, a venture capital firm focused on building enduring businesses in India and Southeast Asia, announced the appointment of Amrit Raj as its first Partner & Chief Marketing Officer (CMO).

In this newly created leadership role, Raj will join Jungle as a Partner and member of its core leadership team. He will help shape Jungle’s global platform strategy and work closely with portfolio founders as a long-term partner, supporting them through moments of scale, transition, and inflection.

Raj brings a combination of marketing, communications, journalism, and policy experience across roles at Zetwerk, ByteDance, Nissan, and Mint (HT Media). He spent five years at Zetwerk as its Chief Marketing Officer during a phase of rapid expansion, as the company scaled beyond its early manufacturing roots into renewable energy, electronics, capital goods, aerospace, and defence, while deepening its presence across India, the US, Europe, and Southeast Asia.

During this period, Zetwerk’s valuation grew from approximately USD 600 million to over USD 3.1 billion, while gross merchandise value scaled from about USD 100 million to more than USD 2 billion.

At Jungle Ventures, Raj will be responsible for strengthening the firm’s brand and voice across markets, deepening engagement with founders and the broader startup ecosystem.

As Partner, he will work shoulder-to-shoulder with the investment and platform teams, partnering with founders across stages, from early conviction to scale, and bringing an operator’s perspective to growth, complexity, and transformation, added the company in its statement.

“At Jungle, we believe enduring companies are built at the intersection of conviction, craft, and credibility. As our portfolio scales across sectors and geographies, storytelling and brand-building must move from the edges to the core. Founders don’t need louder marketing; they need clarity, consistency, and trust as they scale. Amrit brings a rare blend of operator rigor and narrative depth, shaped by building a global B2B brand through moments of complexity and transition. That lived experience makes him a natural Partner at Jungle and a true, long-term partner to our founders,” said Amit Anand, founding partner, Jungle Ventures.

Commenting on his appointment, Raj said, “In a noisy ecosystem, what endures is trust that is built through clarity, consistency, and honest storytelling. Jungle has always stood out for the depth of its conviction and partnership with founders. I’m excited to join the firm to help strengthen its narrative and to support founders in building brands that are as credible and resilient as the businesses behind them.”

Jungle Ventures also announced the appointment of Shruti Malhotra as Director – Content & Community. In this role, Malhotra will lead at the intersection of content, community, and founder engagement.

With over two decades of experience across business journalism, media leadership, and ecosystem-building, Malhotra was previously the Editor – Startups & New Economy at CNBC-TV18, where she led Young Turks, Startup Street, and the channel’s startup and new economy editorial agenda across television and digital platforms.

Beyond broadcast, she has built and stewarded founder-focused platforms, conversations, and communities, working closely with founders, investors, and operators across sectors and stages, added the statement.

Earlier in her career, Malhotra was part of the founding teams at NDTV Profit, ET NOW, and UTVi (Bloomberg TV), contributing to the creation and scaling of some of India’s most influential business news platforms.

“Founders today are building in an environment of constant noise, scrutiny, and short-termism. Shruti has spent her career separating signal from noise and creating platforms grounded in credibility and context. Her role at Jungle is about helping founders build trust over time through clarity of narrative, strength of community, and integrity of voice,” said Anand.