Tata Consumer Products appoints Partha Biswas as President – RTD

Partha Biswas, who led Viacom18 as EVP and Head of Business – Hindi General Entertainment Channels, has joined Tata Consumer Products Ltd as president - RTD business.

Before Viacom 18, he worked for over 17 years in FMCG and Telecom sectors, namely with ACT Fibernet and Hindustan Coca-Cola Beverages (HCCB). During his role at HCCB, he led Trade Marketing and Category Development collaborating across 9 brand teams and 13 operating units.

Biswas has worked extensively across key RTD markets, including as the Head of Operations for Hindustan Coca-Cola Beverages in Andhra Pradesh & Telangana. Additionally, he developed and executed commercial and channel strategy as well as managed system investment on brands and packs. He also led the restructuring of distribution channels and innovated Pre-Sell & Tele-Sell models for Coca-Cola in India.

Biswas completed his MBA from FMS, Delhi in Marketing and Operations in 2004. He also completed the Sloan Fellow Program from Massachusetts Institute of Technology in 2022.

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