Top Mondelez China executives exit amid ecommerce misconduct probe

Grace Zhu and Simon Xiu leave Mondelēz China following an internal investigation into eCommerce-related misconduct, marking the latest corporate shakeup in China's business sector.

By  Storyboard18Aug 26, 2024 3:30 PM
Top Mondelez China executives exit amid ecommerce misconduct probe
The probe at Mondelēz China is the latest in a series of compliance-related investigations impacting multinational companies in China.

Mondelēz China's Chief Marketing and Growth Officer, Grace Zhu, and ecommerce Director, Simon Xiu, have departed the company following an investigation into alleged eCommerce misconduct, recent media reports state.

The departure follows a flurry of reports in Chinese media, including outlets like Nanduwan Finance, Finance China, and Jiemian News, which had previously identified Zhu and Xiu as the executives implicated in an ongoing eCommerce investigation.

Zhu, who had been in Mondelēz China since 2019 rose through the ranks from VP of Sales to her role as Chief Marketing and Growth Officer in 2021. Her career prior to Mondelēz included a significant tenure as the eCommerce and nutrition category general manager for PepsiCo China.

The probe at Mondelēz China is the latest in a series of compliance-related investigations impacting multinational companies in China. In June, Adidas faced a similar situation when it dismissed two employees as part of an inquiry into corruption allegations within its Chinese operations.

According to reports, Adidas uncovered compliance violations involving substantial financial misconduct tied to local vendors.

First Published on Aug 26, 2024 3:30 PM

More from Storyboard18

Brand Makers

WPP appoints Marie-Claire Barker as Global Chief People Officer

WPP appoints Marie-Claire Barker as Global Chief People Officer

Brand Makers

Agencies must reinvent to stay relevant in the Age of AI, says Publicis Groupe's Rishad Tobaccowala

Agencies must reinvent to stay relevant in the Age of AI, says Publicis Groupe's Rishad Tobaccowala

Brand Makers

FMCG giants scale back traditional advertising as digital channels gain favor

FMCG giants scale back traditional advertising as digital channels gain favor

Brand Makers

‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh

‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh

Brand Makers

Carl Pei to Tim Cook after Nothing’s design lead joins Apple: ‘Let me know...'

Carl Pei to Tim Cook after Nothing’s design lead joins Apple: ‘Let me know...'

Brand Makers

As a computer scientist, it's a unique time in history: Google co-founder Sergey Brin

As a computer scientist, it's a unique time in history: Google co-founder Sergey Brin

Brand Makers

Practo appoints Shoumyan Biswas as Global Chief Strategy & Marketing Officer

Practo appoints Shoumyan Biswas as Global Chief Strategy & Marketing Officer

Brand Makers

Radio City's Q4 FY25 results: Losses mount to Rs 38 crore amid revenue decline

Radio City's Q4 FY25 results: Losses mount to Rs 38 crore amid revenue decline