ASUS brings quick commerce to Indian consumers with Zepto

Taiwanese technology company ASUS has partnered with quick commerce platform Zepto to deliver its range of accessories

By  Storyboard18Jan 15, 2025 2:29 PM
ASUS brings quick commerce to Indian consumers with Zepto

Taiwanese technology company ASUS has partnered with quick commerce platform Zepto to deliver its range of accessories, including premium keyboards and mice, with ultra-fast delivery in major cities like Delhi NCR, Mumbai, Chennai, and Bengaluru, starting today.

This collaboration is aimed at improving customer convenience by making ASUS products more accessible. With over 30% of urban Indian consumers now using quick commerce platforms for tech products, ASUS is leveraging this trend to expand its presence in metro cities, where rapid delivery services are increasingly popular.

Read: PhonePe ventures into q-comm with 'Pincode' app, targets 15-minute delivery across six cities Arnold Su, Vice-President of Consumer and Gaming PCs at ASUS India, highlighted the significance of the partnership saying, “With growing demand for instant deliveries in urban areas, ASUS is excited to tap into this trend with Zepto. Our exceptional success in the accessories segment in 2024 has shown us the importance of meeting customer expectations. This partnership not only ensures faster delivery but also reinforces our commitment to accessibility and innovation.”

The launch on Zepto is part of ASUS’ broader strategy to meet the evolving expectations of modern consumers. Plans are already in place to expand onto other quick commerce platforms like Blinkit and Instamart, further increasing reach and convenience for customers across India.

First Published on Jan 15, 2025 2:29 PM

More from Storyboard18

Brand Marketing

CDAC-Noida and LEGO India join forces to boost India's electronic toy industry

CDAC-Noida and LEGO India join forces to boost India's electronic toy industry

Brand Marketing

Apple set to reveal iPhone SE 4 with full-screen display, powerful A18 chip next week

Apple set to reveal iPhone SE 4 with full-screen display, powerful A18 chip next week

Brand Marketing

Meta rolls out AI-driven tools to revolutionize ad campaign performance

Meta rolls out AI-driven tools to revolutionize ad campaign performance

Brand Marketing

SMFG India Credit unveils new brand film; highlights financial empowerment for SMEs

SMFG India Credit unveils new brand film; highlights financial empowerment for SMEs

How it Works

Zomato rebrands as ‘Eternal’ to embark on new corporate journey: Experts decode the move

Zomato rebrands as ‘Eternal’ to embark on new corporate journey: Experts decode the move

Brand Marketing

Zomato renamed 'Eternal': Memes explode as netizens react to brand's new identity

Zomato renamed 'Eternal': Memes explode as netizens react to brand's new identity

Brand Marketing

ITC to acquire meats startup Prasuma; building a full-stack frozen, chilled and ready-to-cook foods portfolio

ITC to acquire meats startup Prasuma; building a full-stack frozen, chilled and ready-to-cook foods portfolio

Brand Marketing

Britannia's profit rises 5% in Q3, despite subdued demand in FMCG sector

Britannia's profit rises 5% in Q3, despite subdued demand in FMCG sector