Storyboard18 Insider: Credit struggles, an influencer's smart marketing move, people crisis at an agency
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From whispers in agency corridors and pitch-room chatter to what's buzzing on clients' side, we've got the overheard and untold stories of the advertising industry and its people.
Credit struggles
Two legacy agency brands from a global company are debating and quarrelling over their credit sharing systems. It’s not the first time we have heard of this happening. Our ad moles tell us one of the agencies often gets aggressive in its strategies and ways to appear in credit lists especially during award seasons. Insiders tell us everyone in the industry knows their contribution but looks like egos are rubbing off wrongly creating some internal sparks. We wonder though if they all could use a little dose of generosity.
Influencer keeps influencing
The team of this social media influencer, who was recently called out for promoting a scam, is in PR overdrive trying to get positive media coverage. The influencer has recently announced the launch of a tech-platform that can help develop monetisation opportunities for content creators. The buzz is that the influencer was worried about the launch of the entrepreneurial venture being so closely placed to the controversy. His team had to delay the announcement and play it safe. Now that dust is slowly settling down, the influencer is trying to get positive media coverage to keep his entrepreneurial venture afloat in testing times.
Greener pastures
The global advertising agency that has recently got a new South Asia CEO is undergoing a lot of new changes under the new boss. The critical post, which was filled after over a year, has already led to a senior C-suite executive leaving the agency. Many in the agency rue that the top boss who comes with no experience from the agency business can negatively impact the understanding of the delicate nuances of the business. Some executives are already looking out for greener pastures since the agency has been dealing with multiple issues including senior level exits, leadership vacuum, loss of big accounts and a rather complex agency structure which is too strenuous to run.
