Prasar Bharati CEO Gaurav Dwivedi on the impact of public broadcasting | NCLAT to decide Meta's plea on Jan 23

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

By  Storyboard18Jan 16, 2025 5:50 PM
Prasar Bharati CEO Gaurav Dwivedi on the impact of public broadcasting | NCLAT to decide Meta's plea on Jan 23
Prasar Bharati's Gaurav Dwivedi says, "The challenge of being a public broadcaster is to present a balanced narrative. The most important thing is to present the bare facts to audiences and let them take their own call."

Storyboard18 presents FAST FIVE

We bring you top five news updates from the world of advertising, marketing and business of brands.

Challenge of being a public broadcaster is to present a balanced narrative: Prasar Bharati CEO

At the India Digital Summit (IDS), organized in collaboration with the Ministry of Electronics and Information Technology (MeitY), Government of India, and the Ministry of Information and Broadcasting, with support from Digital India and Skill India, Gaurav Dwivedi CEO Prasar Bharati discussed the impact of public broadcasting.

He says, "The challenge of being a public broadcaster is to present a balanced narrative. The most important thing is to present the bare facts to audiences and let them take their own call."

Focused on combining heart of storytelling with science of data-driven advertising: Kiran Mani, JioStar

At the India Digital Summit (IDS), organized in collaboration with the Ministry of Electronics and Information Technology (MeitY), Government of India, and the Ministry of Information and Broadcasting, with support from Digital India and Skill India, Kiran Mani, CEO, Digital, JioStar discusses steering the next chapter of entertainment in India.

Mani, who moved back to India after stints with global tech companies, came back with a hunch, believing that India had probably hit its tipping point in terms of technological significance, consumption patterns, and even economic growth.

From Scripts to Screens: Here's how AI is redefining India’s entertainment landscape

Artificial Intelligence (AI) is rapidly transforming industries worldwide, and India's entertainment sector is no exception. From scripting and production to audience engagement, AI is redefining creativity and efficiency across Bollywood and beyond. AI-generated scripts, hyper-realistic visual effects, personalised streaming recommendations, and virtual influencers are just the beginning of this technological revolution. As AI continues to advance, its influence on storytelling, production, and viewer interaction promises to shape the future of Indian entertainment in unprecedented ways.

The startup leadership dilemma: Who truly bears responsibility for a brand's stumbles?

From celebrity status to scapegoat: Is the the cost of leadership multifaced and nuanced?

NCLAT to decide Meta's plea against CCI's Rs 213.14 cr penalty on Jan 23

Senior advocates Kapil Sibal and Mukul Rohatgi appeared for the court appearing, and during its course, they contended that the CCI had overstepped its jurisdiction by ruling on WhatsApp's privacy policy.

Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.

First Published on Jan 16, 2025 5:50 PM

More from Storyboard18

Special Coverage

Finance Ministry meets gaming federations | DPDP rules extended till March 5 | Ranveer Allahbadia moves SC

Finance Ministry meets gaming federations | DPDP rules extended till March 5 | Ranveer Allahbadia moves SC

Special Coverage

Marketers rethink influencer marketing strategy, budgets | Nikhil Kamath launches WTFund's 2nd cohort | Fantasy sports’ big challenge

Marketers rethink influencer marketing strategy, budgets | Nikhil Kamath launches WTFund's 2nd cohort | Fantasy sports’ big challenge

Special Coverage

Ranveer Allahbadia, Samay Raina controversy: blow to brand deals & India’s Got Latent | Godrej Agrovet names Sunil Kataria as CEO and MD - Designate

Ranveer Allahbadia, Samay Raina controversy: blow to brand deals & India’s Got Latent | Godrej Agrovet names Sunil Kataria as CEO and MD - Designate

Special Coverage

SEBI fines Brightcom Group | FMCG giants' Q3 ad spend | Ratan Tata's will shocks

SEBI fines Brightcom Group | FMCG giants' Q3 ad spend | Ratan Tata's will shocks

How it Works

Budget 2025: FM unveils plan to boost employment, focus on skilling, job creation

Budget 2025: FM unveils plan to boost employment, focus on skilling, job creation

Brand Makers

Consumption is word of the day: Anupam Mittal, Radhika Gupta react to Budget 2025

Consumption is word of the day: Anupam Mittal, Radhika Gupta react to Budget 2025

Brand Makers

Nikhil Kamath bets on Makhana, now FM gives the superfood a boost; reactions galore

Nikhil Kamath bets on Makhana, now FM gives the superfood a boost; reactions galore

Special Coverage

Budget 2025 Big Takeaways: Relief for middle class. No income tax payable up to Rs 12 lakh, says FM Sitharaman

Budget 2025 Big Takeaways: Relief for middle class. No income tax payable up to Rs 12 lakh, says FM Sitharaman