Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career

Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional who has dedicated the majority of his career to a single agency group: Interpublic Group (IPG). The listed American advertising company is the parent of major agencies such as FCB, McCann and IPG Mediabrands, among many others. In a leadership trajectory spanning 25 years, Sinha progressed from being the head of media at FCB Ulka to CEO of all media units under IPG Mediabrands India in 2013.

By  Storyboard18Dec 4, 2023 10:11 AM
Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career
“I thought I'll probably quit in a year's time,” said Shashi Sinha, in an exclusive chat with Storyboard18.

The Advertising Agencies Association of India (AAAI) presented the AAAI Lifetime Achievement Award for 2023 to advertising veteran Shashi Sinha. This is the highest honour given to an individual in India for contributions to the advertising industry. Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional much loved in the ad fraternity. But back when he joined the industry, he never imagined he would spend such a long time in it. “I thought I'll probably quit in a year's time,” said Shashi Sinha, in an exclusive chat with Storyboard18.

First Published on Dec 4, 2023 10:11 AM

More from Storyboard18

Brand Makers

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO

Watch Listen

Consumers still ask kitna deti hai, but not just on mileage: Mahindra's auto biz CEO

Consumers still ask kitna deti hai, but not just on mileage: Mahindra's auto biz CEO

Brand Makers

Marriott International's Tina Edmundson reveals India's role in shaping the global luxury travel market

Marriott International's Tina Edmundson reveals India's role in shaping the global luxury travel market

Watch Listen

Purpose articulates the why of your existence, says Infosys Global CMO

Purpose articulates the why of your existence, says Infosys Global CMO

Watch Listen

Content is king, but distribution is kingdom: Media Dialogues With Storyboard18

Content is king, but distribution is kingdom: Media Dialogues With Storyboard18

Watch Listen

Modern consumers demand authenticity and relatability in brand messaging, says HUL’s Harman Dhillon

Modern consumers demand authenticity and relatability in brand messaging, says HUL’s Harman Dhillon

Watch Listen

OMG India CEO Kartik Sharma: Brands need to embrace personalised media strategies

OMG India CEO Kartik Sharma: Brands need to embrace personalised media strategies

Watch Listen

Experts urge govt to penalise rogue advertisers without curtailing free speech

Experts urge govt to penalise rogue advertisers without curtailing free speech