GroupM bags smartphone giant Honor's $250 million global media account
From 2025-2028, GroupM will look into Honor's global media strategy and buying business covering China and overseas.
Experts believe the restructuring aligns GroupM more closely with competitors like Publicis Media and Omnicom Media Group, which have already streamlined media operations under unified brand umbrellas.
ADVERTISEMENT
Following a competitive pitch, WPP's GroupM was appointed by smartphone brand Honor as its global media partner. Further, Honor has handed its China planning business to GroupM from Publicis. The partnership between GroupM and Honor spans a decade beginning in 2014.
From 2025-2028, GroupM will look into Honor's global media strategy and buying business covering China and overseas.
GroupM will also leverage WPP's global resources and talent advantages and further harness AI data technology in order to enhance the brand's marketing strategies, media efficiency and effectiveness.
