Honasa Consumer elevates Meetu Mulchandani to Head of Brand Factory

In her expanded role, Meetu Mulchandani will lead the end-to-end journey of crafting new brands within Honasa’s House of Brands portfolio. This will encompass ideation, in-depth market research, consumer insights, concept testing, and shaping business and marketing strategy, with a strong emphasis on innovation, and market dominance through strategic growth initiatives.

By  Storyboard18Dec 10, 2024 12:43 PM
Honasa Consumer elevates Meetu Mulchandani to Head of Brand Factory
Meetu Mulchandani brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years now and has been at the helm of building young brands. Her career spans roles at Nyumi, The Mom’s Co., Healthkart, Alteus Biogenics, and Mankind Pharma.

Honasa Consumer Limited announced the elevation of Meetu Mulchandani as Vice President & Head of Brand Factory.

In her expanded role, Mulchandani will lead the end-to-end journey of crafting new brands within Honasa’s House of Brands portfolio. This will encompass ideation, in-depth market research, consumer insights, concept testing, and shaping business and marketing strategy, with a strong emphasis on innovation, and market dominance through strategic growth initiatives.

Commenting on the elevation, Varun Alagh, chief executive officer & co-founder, Honasa Consumer Ltd., said, "Brand Factory is central to Honasa’s vision of building India’s largest Beauty and Personal Care (BPC) House of Brands. By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey, driving innovation and growth for brands like Aqualogica and Dr. Sheth’s, transforming them into 100 crore success stories. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity and strategic mindset to lead the brand factory team.”

“I am both honored and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers. This is just the beginning, and I look forward to driving forward our vision of creating brands that not only disrupt the market but also make a meaningful difference in people's lives,” added Mulchandani.

Mulchandani brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years now and has been at the helm of building young brands. Her career spans roles at Nyumi, The Mom’s Co., Healthkart, Alteus Biogenics, and Mankind Pharma.

First Published on Dec 10, 2024 12:43 PM

More from Storyboard18

Brand Makers

JSW MG Motor enters the 'accessible luxury' electric car market

JSW MG Motor enters the 'accessible luxury' electric car market

Brand Makers

Coldplay Concert: Bombay HC urges Govt to address ticket sales malpractice

Coldplay Concert: Bombay HC urges Govt to address ticket sales malpractice

Brand Makers

Cannes Lions 2025: Josy Paul appointed Jury President of Sustainable Development Goals

Cannes Lions 2025: Josy Paul appointed Jury President of Sustainable Development Goals

Brand Makers

ITC Chairman Sanjiv Puri advocates vision over work hours amid 90-hour workweek debate

ITC Chairman Sanjiv Puri advocates vision over work hours amid 90-hour workweek debate

Brand Makers

India to cross 900 million internet users by 2025, increased use from rural areas: Report

India to cross 900 million internet users by 2025, increased use from rural areas: Report

Brand Makers

Bhaskar Das leaves a legacy of gentle compassion and generosity of spirit: Prasoon Joshi

Bhaskar Das leaves a legacy of gentle compassion and generosity of spirit: Prasoon Joshi

Brand Makers

Bhaskar Das tribute: He wanted to play the school Principal in the movie, recalls Sandeep Goyal

Bhaskar Das tribute: He wanted to play the school Principal in the movie, recalls Sandeep Goyal

Brand Makers

Truecaller appoints Hemant Arora as VP - global ad sales business

Truecaller appoints Hemant Arora as VP - global ad sales business