Bajaj Consumer Care portfolio strengthens with the acquisition of Vishal Personal Care

Under the terms of the agreement, Bajaj Consumer Care will acquire a 100 percent stake in the company in a two-phase transaction, starting with an initial 49 percent stake, followed by the remaining 51 percent in the second tranche.

By  Storyboard18Feb 17, 2025 11:52 AM
Bajaj Consumer Care portfolio strengthens with the acquisition of Vishal Personal Care
With the acquisition of Vishal Personal Care Pvt Ltd, Bajaj Consumer Care(BCCL) will be leveraging Vishal’s extensive distribution network to deepen their penetration in South India.

Bajaj Consumer Care Limited has announced the acquisition of company Vishal Personal Care that owned Banjara’s, a well-established and trusted hair and skin care brand. This announcement came on Feb 14, 2025, after the board meeting of Bajaj Consumer Care, that owns the flagship Bajaj Almond Drops brand.

Under the terms of the agreement, Bajaj Consumer Care will acquire a 100 percent stake in the company in a two-phase transaction, starting with an initial 49 percent stake, followed by the remaining 51 percent in the second tranche. The estimated transaction value stands at INR 120 crore, with an enterprise value of approximately INR 108.3 crore.

Strategic rationale and synergies

Enhanced Market Reach:

With the acquisition of Vishal Personal Care Pvt Ltd, Bajaj Consumer Care(BCCL) will be leveraging Vishal’s extensive distribution network to deepen their penetration in South India.

BCCL will also introduce brand Banjara’s products in its stronghold Hindi-speaking markets (HSM), effectively doubling its reach in both the regions.

Financial strength: Vishal Personal Care along with its brand Banjara’s has demonstrated a robust financial track record with a four-year CAGR of 14 percent and an annual revenue exceeding INR 50 crore. The company maintains high single-digit EBITDA margins and operates debt-free with positive cash flow.

Growth in organized trade and international markets: Bajaj Consumer Care with the wide range of products, will scale up its presence in modern trade and export markets, capitalizing on the global trend toward natural personal care solutions.

Jaideep Nandi, managing director of Bajaj Consumer Care, said, “Acquisition of Vishal Personal Care Pvt. Ltd. is a strategic step in strengthening Bajaj Consumer Care's footprint in the five southern markets. The addition of Banjara’s to our portfolio enhances our ability to serve the evolving consumers across India, while also complementing our product range for further expansion."

First Published on Feb 17, 2025 11:51 AM

More from Storyboard18

Brand Marketing

After sandal row, Prada looks to collaborate with Indian footwear artisans

After sandal row, Prada looks to collaborate with Indian footwear artisans

Watch Listen

From viral to vulnerable: Indian content creators speak out on hate on different platforms

From viral to vulnerable: Indian content creators speak out on hate on different platforms

Brand Marketing

PVR INOX partners with DAZN to bring FIFA Club World Cup final to big screen

PVR INOX partners with DAZN to bring FIFA Club World Cup final to big screen

Brand Marketing

Mercedes-Benz India records sales of 4238 units, driven by Core and Top-End luxury vehicles

Mercedes-Benz India records sales of 4238 units, driven by Core and Top-End luxury vehicles

Brand Marketing

MeitY to lead India’s semiconductor push at SEMICON India 2025

MeitY to lead India’s semiconductor push at SEMICON India 2025

Brand Marketing

Relief for PVR, BookMyShow as Bombay HC allows convenience fees on online movie tickets

Relief for PVR, BookMyShow as Bombay HC allows convenience fees on online movie tickets

Brand Makers

Flipkart's quick commerce platform now offers smartphone exchange service in 40 minutes

Flipkart's quick commerce platform now offers smartphone exchange service in 40 minutes

Brand Marketing

Jane Birkin's original Hermes bag fetches record-breaking Rs 87.5 crore at auction

Jane Birkin's original Hermes bag fetches record-breaking Rs 87.5 crore at auction