Zomato renamed 'Eternal': Memes explode as netizens react to brand's new identity
Food delivery platform Zomato undergoes a rebranding to 'Eternal,' sparking widespread meme reactions across social media.
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India’s popular food delivery platform Zomato has announced its decision to rename the company to "Eternal."
The rebranding was unveiled on Thursday, marking a significant shift for the company, which had been using the name internally for over two years following its acquisition of Blinkit.
Deepinder Goyal, the group CEO and co-founder of Zomato, addressed shareholders in a letter where he explained the rationale behind the change.
"When we acquired Blinkit, we began using 'Eternal' internally to distinguish between the company itself and the Zomato brand/app," Goyal said in a letter to the Bombay Stock Exchange. He went on to note that the renaming is a response to the growing significance of Blinkit, which has become a major driver of the company’s future. “Today, with Blinkit, I feel we are there,” Goyal said.
The announcement quickly sparked a flurry of reactions across social media, with netizens reacting cheekily. Take a look:
Will you invest in Eternal? #Zomato #Eternal pic.twitter.com/iO6VM19elk
— StockGro (@stockgro) February 6, 2025
Oh wow, ‘Eternal’@deepigoyal bhai, finally you put a name that matches the delivery time !!
— Hareesh Malluri (@ihareeshmalluri) February 6, 2025
⏳🍕😂#Investing #Nifty50 #BankNifty #FinNifty #Sensex #Trading #China #India #USA #Canada #tariffs #Gold #Swiggy #Zomato #Zepto #GiftNifty #ExitPolls #BJP #AAP #Eternal https://t.co/0IdSUv4vze
Zomato changing its name to Eternal feels like that one friend who suddenly gets philosophical after midnight. 🍕
— Mr. Neeraj (@NeerajS00964849) February 6, 2025
➡️🌌 #Zomato #Eternal @zomato @zomat pic.twitter.com/xOMamHqxtv
Na Zomaato, Na Zomaito
— ravishing_harsh (@ravishing_harsh) February 6, 2025
The parent company name has changed to Eternal Limited.#Zomato #NameChange pic.twitter.com/MZwkdqCmyw
Zomato finally accepted the amount of time it takes to deliver stuff. #zomato #eternal #zomatorebranding
— PenMentor (@penmentor_) February 6, 2025
They really missed the opportunity to call it "Eaternal" 😁@deepigoyal #zomato #eternal https://t.co/Cl9XCU23qk
— Sagar (@sgkonline) February 6, 2025
