comScore            

Quantum Brief

Mars Petcare assigns 22feet Tribal Worldwide for its digital duties

DDB Mudra Group's 22feet Tribal Worldwide will handle social media, website development, campaign ideation, content creation and curation and SEO strategies for their brands Pedigree, Whiskas and Sheba.

By  Storyboard18Jun 8, 2023 4:55 PM
Mars Petcare assigns 22feet Tribal Worldwide for its digital duties
The pet food market alone is expected to touch Rs. 10,000 crores by 2025 with people spending approximately Rs 23,000 annually on pet food and treats. (Representative Image: engin akyurt via Unsplash)

22feet Tribal Worldwide, part of the DDB Mudra Group, has added Mars Petcare to their portfolio of clients. The digital creative mandate will make use of 22feet Tribal expertise in social media, website development, campaign ideation, content creation and curation and SEO strategies for their brands Pedigree, Whiskas and Sheba.

The Indian pet care industry is flourishing as adoption continues to rise. The pet food market alone is expected to touch Rs. 10,000 crores by 2025 with people spending approximately Rs 23,000 annually on pet food and treats. Moreover, pet parents are aware and mindful about what goes into their pet’s food.

Madhur Khanna, Marketing Director, Mars Petcare said, "We are excited to have 22feet Tribal Worldwide on board with us to manage the social media mandate of our market brands, Pedigree, Whiskas, and Sheba. As we look to further our presence and bring larger innovations in the Indian market, we were looking for a partner with comprehensive expertise and command of the digital ecosystem. I am certain that this partnership will yield remarkable results and I look forward to working together with the teams in complete synergy."

Vanaja Pillai, president, 22feet Tribal Worldwide commented, “We are beyond excited for this opportunity to partner with one of the most loved pet care food brands globally and in India. Many of us at 22feet are pet parents ourselves, and we understand the deep love and connection people have with their furry companions. The pet care industry is seeing tremendous growth and opportunity in India, and a large part of this will be aided by digital brand building. With 22feet’s commitment to creating digital experiences that lead to action, we are confident of the impact we can drive in this partnership on these exciting brands.”

First Published on Jun 8, 2023 4:55 PM

More from Storyboard18

Quantum Brief

Mast or Meh?: Symphony’s summer ad for coolers is too cool

Mast or Meh?: Symphony’s summer ad for coolers is too cool

Quantum Brief

HUL in talks to potentially sell Pureit water purifier business

HUL in talks to potentially sell Pureit water purifier business

Quantum Brief

ONEOTT Intertainment Ltd and 7Star Group announce strategic alliance to grow business

ONEOTT Intertainment Ltd and 7Star Group announce strategic alliance to grow business

Quantum Brief

DHL Express extends partnership with Mumbai Indians for Tata IPL 2024 season

DHL Express extends partnership with Mumbai Indians for Tata IPL 2024 season

Quantum Brief

ZEE Entertainment launches monthly management mentorship program for performance enhancement

ZEE Entertainment launches monthly management mentorship program for performance enhancement

Quantum Brief

Digital ad impressions surge beyond pre-pandemic levels, shows 4X growth in 2023 over 2019

Digital ad impressions surge beyond pre-pandemic levels, shows 4X growth in 2023 over 2019

Quantum Brief

Supreme Court overturns ruling on Bloomberg's 'defamatory' Zee article removal

Supreme Court overturns ruling on Bloomberg's 'defamatory' Zee article removal

Quantum Brief

DNPA appoints Manorama Online CEO Mariam Mammen Mathew as chairperson

DNPA appoints Manorama Online CEO Mariam Mammen Mathew as chairperson