Navigating the modern marketing landscape: Automation for small businesses

In today's fast-paced business landscape, many small businesses are getting accustomed to modern technologies like websites, social media, Artificial Intelligence (AI), and the concept of automation to gain a competitive advantage. Today’s technologically savvy marketers recognise that staying ahead in the ever-evolving world of marketing requires more than traditional methods.

Significance of social commerce

The rise of social commerce has revolutionised the way companies engage with their customers. By leveraging AI-powered technologies, entrepreneurs and small businesses now have the opportunity to enhance their content strategies, create personalised advertising campaigns, and interact with clients on a highly individualised level.

Take, for instance, tailoring the reach of a business campaign through videos delivered in various languages spoken across the country because consumers now expect tailored experiences. AI algorithms analyse huge amounts of data, assisting businesses in understanding customer behaviours like these as well as recent trends or patterns online.

Armed with this knowledge, small businesses can craft content that resonates with their target audience, along with building customer loyalty.

Accessible AI

One of the most extensive developments in recent years is the democratisation of new technologies such as AI. Gone are the times when AI was completely reserved for tech giants. Today, less expensive AI solutions empower small businesses to automate repetitive tasks, analyse sizable datasets, and create content.

For example, the GoDaddy Studio tool has AI components to help small businesses create content for their social media platforms with minimal effort and time to help keep these important channels active while they focus on other aspects of running their businesses. This easy accessibility to AI can now help reduce operational costs and time and empower these owners to make data-driven decisions that had once been out of reach.

Enhanced productivity

AI can help boost productivity, permitting small businesses to experience the benefits that were previously available only to large organisations. Imagine a 10-member group using AI tools being as productive as a 100-member team without AI assistance.

Small businesses can leverage AI to streamline processes, automate customer service, and control inventory stock more accurately. This newfound innovation in the dynamics of technology can help simplify tasks and complement the overall consumer experience by preserving and attracting clients in competitive markets.

Focus on search engine marketing

Search Engine Optimisation (search engine marketing) is a cornerstone of digital marketing. Small businesses recognise that high Google ratings are key for increasing visibility and driving organic visitors to their websites. Businesses online are constantly trying to improve their rankings on search engines via relevant keywords, optimising website content, and tracking engine scores in real time. By constantly tuning their search engine marketing techniques, small businesses can efficiently try to bring their businesses on top of these search engines and remain on top of the minds of consumers.

Leveraging the advantages of new-age technologies, small businesses can learn to adapt and thrive by responding to demands from consumers and optimising resources for enhanced business strategies. With technology penetrating more into our daily lives, AI and automation can become important parts of advertising strategies for small businesses. Those who adopt these technologies early can position themselves for long-term fulfilment and growth in the competitive virtual marketplace.

Apurva Palnitkar is the senior director of marketing, GoDaddy India. Views expressed are personal.