In conversation with IKEA India’s Anna Ohlin

IKEA India announced its new brand positioning – Ghar Aa Jao, Come home to IKEA, with an integrated campaign across markets. The new positioning is aimed at creating a deeper sense of emotional and rational connect with the customers.

In an exclusive conversation with Storyboard18’s Shibani Gharat, Anna Ohlin, country marketing manager, IKEA India, spoke more on the campaign. Listen in.