ISA rolls out Media Charter for digital ad ecosystem to address ad fraud, first-party data, brand safety
This initiative is aimed at enhancing transparency, security, and collaboration within the country’s fast-growing digital advertising landscape.
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The Indian Society of Advertisers (ISA), rolled out the ISA Media Charter. This initiative is aimed at enhancing transparency, security, and collaboration within the country’s fast-growing digital advertising landscape. The event saw the launch of the four key playbooks addressing Brand Safety, Viewability, Ad Fraud and First-Party Data.
Sunil Kataria, Chairman of ISA and CEO-Lifestyle Business, Raymond Ltd., stated, “With over 70 years of advocating for advertisers, the Indian Society of Advertisers (ISA) has continually pushed the boundaries within the advertising ecosystem, promoting effective & effective advertising practices."
Kataria said that the launch of the ISA Media Charter is a landmark initiative that addresses the critical pillars of Brand Safety, Viewability, Ad Fraud, and First-Party Data.
He added, "As we embrace this next phase of digital transformation, the charter will play a crucial role in enhancing collaboration between advertisers, agencies, and publishers, ensuring that India’s digital advertising landscape grows stronger, safer, and more transparent."
Tejas Apte, ISA Media Forum Head and General Manager - Media, South Asia, Unilever, added, "The media charter released last year called out key priorities for ISA’s Media Forum. Over the last few months we have worked with members of the ISA, agency partners and publishers to co-create four playbooks."
Through the implementation of these playbooks, ISA wants to make digital advertising safe, transparent and trustworthy for advertisers while improving the experience for end users.
The ISA Media Charter is also meant to empower advertisers to make more informed decisions, said Ankit Desai, ISA Media Forum Co-chair and Head - Media, Digital Marketing and Brand PR (India & Global Centre of Excellence), Marico.
Desai said, “As we navigate the complexities of the digital world, the ISA Media Charter will serve as a compass, guiding us towards more effective, ethical, and consumer- centric advertising practices. It's a testament to our commitment to fostering an ecosystem where innovation thrives alongside responsibility.”
