Amagi acquires Argoid AI to accelerate AI-driven innovation in the M&E industry

By integrating Argoid AI’s algorithms into Amagi’s existing platform, this acquisition will boost the functionality of Amagi’s product suite, Amagi NOW and CLOUDPORT offerings, enabling media companies to make faster, smarter, and personalized content scheduling decisions at scale.

By  Storyboard18Dec 4, 2024 8:18 AM
Amagi acquires Argoid AI to accelerate AI-driven innovation in the M&E industry
Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join the Amagi team.

Amagi, cloud-based SaaS technology company for broadcast and connected TV (CTV), announced the acquisition of Argoid AI, an AI company specializing in recommendation engines and programming automation for OTT platforms.

By integrating Argoid AI’s algorithms into Amagi’s existing platform, this acquisition will boost the functionality of Amagi’s product suite, Amagi NOW and CLOUDPORT offerings, enabling media companies to make faster, smarter, and personalized content scheduling decisions at scale. It will also allow Amagi to deepen its AI-powered content programming, metadata enrichment, and recommendation engine services, which are crucial for transforming to personalized streaming as part of the FAST 2.0 innovation, stated the company in a statement.

"Amagi has been investing in AI/ML over the last couple of years. We strongly believe in the AI/MLs pivotal role in transforming the Media and Entertainment industry, creating efficiencies, enhanced monetization, and a superlative viewer experience," said Baskar Subramanian, Co-founder & CEO Amagi. "With this acquisition, Amagi will integrate Argoid’s AI components into its award-winning cloud solutions, significantly enhancing value for our customers. The combined tech expertise of both companies will address key challenges in the streaming industry, such as content discoverability, viewer retention, and intelligent programming.”

Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join the Amagi team.

“We are thrilled to join forces with Amagi, a true leader in media technology,” said Muralidharan. “This partnership allows us to scale our AI-driven solutions, delivering even greater customer value. Together, we will revolutionize how content is programmed and distributed in the digital era.”

Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company’s clients include Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.

First Published on Dec 4, 2024 8:18 AM

More from Storyboard18

Digital

Mumbai Police issue third summons to Kunal Kamra, ask him to appear on April 5

Mumbai Police issue third summons to Kunal Kamra, ask him to appear on April 5

Digital

CBI must work with startups to combat AI-driven crimes, says Vaishnaw

CBI must work with startups to combat AI-driven crimes, says Vaishnaw

How it Works

SEBI’s ID mandate for intermediary ads welcomed, but industry seeks stronger AI oversight

SEBI’s ID mandate for intermediary ads welcomed, but industry seeks stronger AI oversight

Gaming

Quick Commerce or Quick cash? Zepto’s promotion of illegal betting firm Parimatch

Quick Commerce or Quick cash? Zepto’s promotion of illegal betting firm Parimatch

Brand Marketing

Google to pay $100 million to settle 14-year-old ad lawsuit

Google to pay $100 million to settle 14-year-old ad lawsuit

Digital

OpenAI seeks $40 Billion in new funding to drive AI expansion

OpenAI seeks $40 Billion in new funding to drive AI expansion

Special Coverage

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

Special Coverage

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven