TV ad spends decline | Disney Star's President steps down | Zomato, Paytm Q2 earnings

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

By  Storyboard18Oct 22, 2024 5:00 PM
TV ad spends decline | Disney Star's President steps down | Zomato, Paytm Q2 earnings
While the decline in TV ad spends will affect the overall growth of adex in India, digital platforms are expected to drive adex upward, compensating for any shortfall. (Representative image by Josh Appel via Unsplash)

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We bring you top five news updates from the world of advertising, marketing and business of brands.

Festive season ad spends shift: TV ad spends down 10%; digital up 20%

In the Navratri period alone, television ad volumes saw an 8% decline, on the back of fewer marquee events— which can significantly impact the overall adex growth this year.

Disney Star's K Madhavan quits after 15 year tenure

Madhavan joined Star India in 2009 as its South Head. Under his leadership, the company built a thriving regional entertainment portfolio.

Zomato's profit declines 30% QoQ to Rs 176 crore; Ad expenses surge to Rs 343 crore

Zomato spent Rs 343 crore between July and September 2024 as compared to Rs 303 crore in the corresponding quarter last year.

PhonePe founders' pay cut: Salary drops to Rs 5 crore

PhonePe has attracted a set of high quality, marque investors like Walmart, Tiger Global, Ribbit Capital, Tencent, Microsoft who have invested over Rs 18,000 Crore in the company till date.

Madison's Vikram Sakhuja to receive AAAI Lifetime Achievement Award

Vikram Sakhuja is an engineer from IIT Delhi and an MBA from IIM Calcutta. He joined P&G in 1988 where over 8 years, he held positions in Marketing Research and Media.

Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.

First Published on Oct 22, 2024 5:00 PM

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