HiveMinds secures ecomm marketing and retail media management mandate for Samsonite India

HiveMinds, a unit of Madison World, has secured the e-commerce marketing and retail media management mandate for Samsonite India following a multi-agency pitch. This partnership aims to accelerate Samsonite’s online growth across key e-commerce platforms.

Samsonite, a global leader in premium luggage and travel solutions, continues to solidify its position in India with a diverse portfolio that includes Samsonite, American Tourister, and Kamiliant brands.

Under this mandate, HiveMinds will manage end-to-end digital performance marketing across major e-commerce platforms such as Amazon, Flipkart focusing on driving conversions, optimizing media spends and maximizing brand visibility. The account will be serviced by HiveMinds’ Bangalore office.

Commenting on the collaboration, Deepti Bhadauria, Chief Strategy Officer, HiveMinds, said "E-commerce platforms are becoming the primary search and buy platforms for affluent Indians. By leveraging platform expertise and data-driven insights, we will deliver high scale and good efficiency to Samsonite brands. We are thrilled to be partnering with a marquee brand and a dynamic marketing team at Samsonite.”

Abhinaw Sinha, Head of E-commerce and Distribution at Samsonite India, added, "Samsonite is a well-established brand in retail and with a rise in digital-first shopping behaviors, we are committed to strengthening our e-commerce presence and maintaining our leadership in the Indian market. HiveMinds' deep expertise in e-commerce marketing makes them the ideal partner to accelerate our online business and engage with the growing base of digital-savvy e-com shoppers effectively."

This collaboration marks a significant step in Samsonite’s e-commerce expansion strategy and further reinforce its position as a leading travel brand in the country.