India is going through a phase of creative confidence: Diageo's Amitabh Pande

Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India shares his bullish views on India's creative industry, Storyboard18's YoungGuns, YoungGuns all around the globe and more.

By  Storyboard18Sep 4, 2023 3:56 PM
India is going through a phase of creative confidence: Diageo's Amitabh Pande
"India is the capital of creativity." - Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India

Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India talks to Storyboard18 about the future of India's creative industry and his message to Storyboard YoungGuns and YoungGuns all around the world.

Pande shares that he is bullish on India's creative industry and that India as a country has always been super creative. He shares his thoughts on how various impactful moments are leading to the country"s creative talent and industry flourishing. From winning at the Oscars, to Bollywood bouncing back, South-Indian cinema, OTT platforms, India is going through a great creative revolution.

Watch here.

First Published on Sep 4, 2023 2:56 PM

More from Storyboard18

Brand Makers

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

Brand Makers

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

Watch Listen

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

Watch Listen

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

Watch Listen

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

Watch Listen

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Watch Listen

WPP's Daniel Hulme: 'You won’t beat your competitors without differentiated AI talent'

WPP's Daniel Hulme: 'You won’t beat your competitors without differentiated AI talent'

Brand Makers

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand