Paytm's Pooja Asar joins Tata Passenger Electric Mobility as head of marketing

Previously, Pooja Asar was the vice president - marketing at Paytm.

By  Storyboard18Apr 26, 2024 10:28 AM
Paytm's Pooja Asar joins Tata Passenger Electric Mobility as head of marketing
Pooja Asar started her career at Kotak Mahindra Bank and went on to work at Unilever too.

Pooja Asar, who led Paytm as vice president - marketing, has joined Tata Passenger Electric Mobility as head of marketing.

She started her career at Kotak Mahindra Bank and went on to work at Unilever too.

She has managed large brands in foods (Kissan, Knorr, Hellmann's Annapurna) & beauty segment ( Glow & lovely erstwhile Fair & Lovely) across South Asia, SE Asia & Middle East. She has demonstrated capability in driving new category innovations as well as scaling large established brands by leveraging emerging market trends & developing winning marketing campaigns impacting brand power & equity.

First Published on Apr 26, 2024 10:14 AM

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