FSSAI informs e-commerce FBOs to not use 'health drink' and 'energy drink' label for dairy/cereal/malt based drinks

The reason behind this is because ‘health drink’ isn’t defined in Indian food laws. ‘Energy drink’ on the other hand, by law, refers to flavoured water drinks - carbonated and non carbonated, under the FSS Act 2006.

By  Storyboard18Apr 3, 2024 10:24 AM
FSSAI informs e-commerce FBOs to not use 'health drink' and 'energy drink' label for dairy/cereal/malt based drinks
According to the FSSAI, the use of these terms can mislead consumers (Image source: Unsplash)

The Food Safety and Standards Authority of India (FSSAI) has informed all e-commerce platforms to refrain from labelling dairy-based, cereal-based or malt-based beverages as ‘health drinks’ or ‘energy drinks’, reported Business Today.

The reason behind this is because ‘health drink’ isn’t defined in Indian food laws. ‘Energy drink’ on the other hand, by law, refers to flavoured water drinks - carbonated and non carbonated, under the FSS Act 2006.

According to the FSSAI, the use of these terms can mislead consumers. Hence, the body has asked all Food Business Operators (FBO) that operate via e-commerce to dissociate themselves from such terms by removing their drinks and beverages from these categories.

"This corrective action aims to enhance clarity and transparency regarding the nature and functional properties of the products, ensuring that consumers can make well-informed choices without encountering misleading information, “ the body said in a statement.


Tags
First Published on Apr 3, 2024 10:24 AM

More from Storyboard18

How it Works

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media's Uday Mohan

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media's Uday Mohan

How it Works

Bournvita among drinks to be removed from e-commerce platforms' "health drinks" section, says Govt

Bournvita among drinks to be removed from e-commerce platforms' "health drinks" section, says Govt

How it Works

How sneakers made their way into corporate culture

How sneakers made their way into corporate culture

How it Works

2023 EV battery market growth exceeds that of EVs, Chinese dominance continues

2023 EV battery market growth exceeds that of EVs, Chinese dominance continues

How it Works

OnePlus products to not be sold by retail chains starting May 1

OnePlus products to not be sold by retail chains starting May 1

How it Works

SEBI says 'no action' against Zee's Subhash Chandra until April 30

SEBI says 'no action' against Zee's Subhash Chandra until April 30

How it Works

Premji Invest to fund $50-$70 million in Canva

Premji Invest to fund $50-$70 million in Canva

How it Works

Apple assembles $14 billion worth of iPhones in India in fiscal 2024

Apple assembles $14 billion worth of iPhones in India in fiscal 2024