PwC India announces key leadership changes, effective April 2025; appoints Vivek Prasad, Arnab Basu and others

PwC in India has made key leadership announcements that will come into effect from 1 April 2025. These announcements were made by Chairperson Sanjeev Krishan, who was recently re-elected for a second term. These announcements underpin the firm’s aspirations of further strengthening its presence as a leading professional services organisation in India, bolstering its ability to deliver end-to-end capabilities for its clients and create enhanced consideration among the broader stakeholder groups.

“In the last four years, we have made investments in areas that are strategic to our growth and have been aligned with the larger Aspirational India story. We set out to achieve the $1 Billion revenue mark and achieved that well before our timeline. We have more than doubled our number of people and have significantly enhanced our presence with domestic businesses as well as key Alliance partners. Our future success here on depends on our ability to respond to new opportunities and challenges as they emerge in a bold, agile and future-ready manner”, said Sanjeev Krishan, Chairperson, PwC in India.

Vivek Prasad will take over as the firm’s Chief Commercial Officer. He will be responsible for overseeing the commercial strategy for the firm and the firm’s growth across its lines of service as well as in key growth areas including GCCs. Vivek is a seasoned leader and was the firm’s Markets Leader in his previous role.

Arnab Basu will be the firm’s new Chief Industries Officer, moving on from his previous role as the Advisory leader. In his role, Arnab will focus on demand generation in priority areas and drive client outreach programmes to capture emerging client segments.

Manpreet Singh Ahuja moves on from his role as Chief Digital Officer to become the firm’s Leader for Clients and Alliances. In this role, Manpreet will work extensively on deepening go-to-market strategies with key alliance partners, with a heightened focus on the firm’s domestic clients.

Dinesh Arora takes over as the new leader for the Advisory practice, moving on from his role as the Deals leader of the firm. Arora will now be helming the fastest growing business unit for PwC India, overseeing the convergence of technology, management consulting, risk services as well as deals. Dinesh will be supported by Dheeraj Gangrade, as the Deputy Advisory Leader, a role created to bring focus to the next line of leaders for the firm.

Sudipta Ghosh, who has earlier led the firm’s Data and Analytics Practice, will move into the newly constituted role of the Chief Delivery Officer to bring about greater delivery efficiency and develop new ways of working in the firm.

The firm also announced the formation of a Brand and Public Policy function, which will be headed by Ruchi Mann, who has served as the Chief Marketing Officer of the firm since July 2023. In this mandate, Mann will work on building long-term strategic brand alliances for the firm as well as deepen the firm’s outreach with public policy institutions.

In addition to these, Asha Ramanathan will continue in her role as the firm’s Chief Operating Officer. Others continuing in their leadership roles will be Shirin Sehgal as CPO, Sanjeev Takkar as General Counsel, Manoj Kashyap as Chief Risk Officer and Neeraj Gupta as Leader for Partner Affairs. Sivarama Krishnan will take on the additional role as Leader of New Initiatives, responsible for incubating new business segments, in addition to being the Risk Consulting Leader.

All these appointments will come into effect from 1 April 2025.