Novi Digital Entertainment to merge with Disney Star

As per an ET report, the merger proposal has also been formally presented to the Mumbai division of the National Company Law Tribunal (NCLT).

By  Storyboard18Oct 12, 2023 12:26 PM
Novi Digital Entertainment to merge with Disney Star
The main objective of this merger is a strategic realignment of operations in streaming, broadcasting, and distribution. (Representative Image: Constantin Wenning via Unsplash)

Novi Digital Entertainment, the entity that owns Disney+ Hotstar, has initiated the process to merge with its parent company, Star India, owned by The Walt Disney Company, as reported by the Economic Times.

As per reports, the merger proposal has also been formally presented to the Mumbai division of the National Company Law Tribunal (NCLT).

The main objective of this merger is a strategic realignment of operations in streaming, broadcasting, and distribution.

In their submission to the NCLT, Star and Novi emphasized that the consolidation aims to achieve economies of scale, enhance operational efficiencies, prioritize growth, optimize resource utilization, and reduce costs.

These developments coincide with Walt Disney's exploration of potential investors for Star India. Conversations with entities like RIL and Blackstone have been underway as Walt Disney considers a potential sale, either partial or full, of their India business of Star India.

First Published on Oct 12, 2023 12:22 PM

More from Storyboard18

Brand Makers

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

How it Works

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Brand Makers

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Quantum Brief

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

Quantum Brief

Pune eatery wins legal battle against US based Burger King

Pune eatery wins legal battle against US based Burger King

Quantum Brief

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

How it Works

Creatives cross with clients for scraping their ideas

Creatives cross with clients for scraping their ideas

Quantum Brief

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'