McCann Worldgroup India wins India's first Gold Lion at Cannes Lions 2024

The agency won a Gold and a Bronze Lion in the Health & Wellness category at the Cannes Lions International Festival of Creativity, for Buckaroo Footwear's ‘Fit My Feet’ campaign.

By  Storyboard18Jun 18, 2024 1:01 AM
McCann Worldgroup India wins India's first Gold Lion at Cannes Lions 2024
Indian agencies as per the current tally, have picked up a total of four Lions at the ongoing festival.

The 71st edition of the Cannes Lions International Festival of Creativity kicked off on June 17 in the French riviera. Indian agencies as per the current tally, have picked up a total of four Lions at the ongoing festival.

Prasoon Joshi-led McCann Worldgroup India has won two Lions in the Health and Wellness category.

A Gold Lion for their ‘Fit My Feet’ campaign for Buckaroo Footwear and a Bronze Lion for the same campaign and brand.

Commenting on the win Prasoon Joshi, Chairman, McCann Asia Pacific and CEO and Chief Creative Officer, McCann India said, “Fit My Feet weaves threads of compassion along with innovation for individuals affected by clubfoot and India’s cobbler community."

He said, "We at McCann India worked closely with the Indian brand Buckaroo, who in its ethos, carries the vision of revolutionising footwear, and it’s great that we could come up with this initiative to transform the lifestyles of the ones whose specific needs are largely ignored. Our compassion driven and design-led idea helps uplift individuals with clubfoot while also providing a new commerce stream to the cobbler community of India."

Joshi said they all are excited about this initiative: "I specially want to mention Vikram Dhembare, who since inception to execution has been the key to this project. By making this effort of crafting personalized footwear for individuals with clubfoot, the cobblers are not only providing comfortable solutions to them but also nurturing a sense of inclusivity and empowerment within them."

Joshi added, "For McCann Worldgroup India, it is one of our progressive steps towards a society where every individual's unique needs are met with creativity, compassion, and dedication.”

Ogilvy too picked up a Bronze Lion in the Health and Wellness category for its ‘The Impossible Choice’ campaign for St. Jude India Childcare Centres.

Ogilvy also bagged a Silver Lion in the Outdoor category for ‘Taj Mahal Megh Santoor’ campaign for Unilever’s Brooke Bond.

This year, there were a total of 826 entries from India to Cannes Lions and according to the Cannes Lions tally, only 18 entries have been shortlisted across categories. As usual, the US has the highest number of entries and shortlists at 7224 and 206, respectively.

First Published on Jun 18, 2024 1:00 AM

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