Ajit Varghese to join Madison Media as Partner and Group CEO Media & OOH

Most recently, Ajit Varghese has worked as the Head of Revenue – Entertainment & International at JioStar.

By  Storyboard18Jul 31, 2025 2:05 PM
Ajit Varghese to join Madison Media as Partner and Group CEO Media & OOH
Ajit Varghese, Head of Revenue, Entertainment & International at JioStar, has stepped down from his role and is joining Madison as Partner and CEO.

Madison Media has announced the appointment of Ajit Varghese as Partner and Group CEO, Madison Media & OOH.

With over his 3 decade experience in Media in India and abroad, Varghese brings a blend of creative strategy and commercial acumen. He is a pass out of Xavier’s Institute of Management, Bhubaneshwar.

He started his early career in media planning at Madison Media, where he was COO of Madison Media Infinity for 7 years, followed by 13 years at Group M, where he was Managing Director, South Asia at Maxus, CEO Asia Pacific at Maxus and Global President of Wavemaker based in London.

He was also the Chief Commercial Officer at ShareChat and more recently the Head of Revenue – Entertainment & International at JioStar, the joint venture between Reliance and Disney. At JioStar, he was a key voice shaping the future of TV media, Digital, Connected TV, Branded content and driving brand growth narratives and immersive consumer experiences on the platforms.

Sam Balsara said, “I am delighted to have Ajit join us back. Ajit has all the credentials to steer an agency like Madison into the future; substantial media agency experience at Madison and Group M, both in India and abroad, then with a digital publisher and finally with Jio Star. Ajit, like Vikram will join us as Partner and CEO with a stake in the business.”

Ajit Varghese said, “Coming back to Madison feels like returning home — but with a fresh purpose and a bigger mission. This is where my media journey began, and it’s where I now hope to help write its next big chapter. I’m thrilled to partner with Sam and the entire team to shape the next phase, stay future-ready and platform-powered Madison that delivers innovation, agility, and measurable business outcomes for brands.”

Balsara further added, “Vikram Sakhuja will continue in the role of Executive Director, working on building Organization capability, based in New Delhi.”

First Published on Jul 31, 2025 2:13 PM

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