Storyboard18’s Visionaries was an occasion to celebrate marketers who have made a deep impact through their work that has catapulted the growth of their respective companies and brands. But in the first chapter of Storyboard18’s Visionaries that was held in Gurgaon, we not only felicitated the brightest minds in marketing but also tackled matters of the utmost importance to the marketing industry and in fact all industries.
The event included a discussion on how artificial intelligence (AI) is elevating marketing. In a conversation with Storyboard18’s Shibani Gharat, Suvrat Bhooshan, the founder of Gan.AI, spoke about why marketers must embrace AI for the right reasons.
In this era of rapid technological evolution, AI, particularly generative AI, has emerged as a transformative force reshaping the marketing landscape. AI is revolutionising productivity, enhancing engagement, ensuring content quality, and supercharging performance. Bhooshan said marketers are liberally using generative AI for copywriting.
Marketers also now use generative AI for asset generation. Today, brainstorming and presentation processes are being streamlined because of AI tools. Video and photo generation for campaigns can now be done instantly using various AI platforms, making end-to-end operations for marketers seamless.
In a competitive advertising landscape, standing out is crucial too. When we asked Bhooshan, how generative AI helps marketers create innovative and creative ads that capture the audience's attention, he said today brands are fighting for share of mind and attention of consumers. That’s a common problem all marketers across the world are trying to solve. “There is so much clutter out there that it’s easy to tune everything out,” he said. It’s therefore important to understand the consumer psychology. AI has the ability to personalise campaigns to seek better attention.
Storyboard18’s Visionaries night opened with a powerful keynote speech by Suresh Narayanan chairman and managing director of Nestle India, on purposeful leadership. We also had the Visionary of Indian Startups, Info Edge’s Sanjeev Bikhchandani talk about how he started Naukri, advertising and the famous Hari Sadu ad from 2006, during a fireside chat with brand consultant Vani Gupta Dandia.
The evening also included stimulating discussions on key topics. One of them, chaired by Storyboard18’s Delshad Irani included prominent names such as Kulmeet Bawa, president and MD, SAP India; Aseem Kaushik, MD, L’Oreal India; Prativa Mohapatra, VP and MD, Adobe India; Sukhleen Aneja, CEO, Good Glamm Group; Madhav Sheth, CEO, HTECH; and Devendra Chawla, CEO, GreenCell Mobility. The panel shared insights on a rather interesting topic—the relationship between CEOs and their CMOs and if CMOs can be CEOs. For more on Storyboard18 Visionaries click here.